Updated: Aug 9, 2022
The power of videos in the twenty-first century is difficult to overestimate, and your competitors are capitalizing on it. Video is used by more than 87 percent of them as a marketing strategy.
There are 5 main types of video content we consider a need any business
1. Brand or Origin Story Video
The goal of brand video is to introduce your audience to your company's values, visions, and fundamental principles. Visuals, audio, and stories may help you communicate your brand in ways that would be impossible to do in any other media.
2. Explainer/Tutorial Video
Video testimonials can be a useful tool in a variety of situations: They can be used to demonstrate the features of your product in addition to generating trust and confidence.
3. Company Culture Video
Show the human side of your company, connect on an emotional level with your viewers and let the personality of your company employees’ shine through a culture video.
You can include slice-of-life employee interviews, team-building days, pranks, birthday parties, your secret sauce, bloopers, and everything in between. There’s no formula for this one, but lots of room for creativity.
4. Educational Video
We all love learning new things. If brands find a way to make learning faster, quicker and fun, all the better!
In the top of the funnel, a lot of your target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives.
5. Testimonial or Case Study Video
Testimonial videos can be a useful tool in a variety of situations: They can be used to display the features of your product in addition to generating trust and trustworthiness.
Now, which one to tackle first?
In our opinion the first type of video marketing you want to knock out are Explainer or Tutorial Videos.
Let me explain why. Explainer & Tutorial Videos make you out to be an expert in whatever field it is you're in. If you can successfully show your target audience a way to save time, save resources, or improve a way they're doing something critical to there everyday life, your word now becomes more valuable than your competitor's.