TYPES OF VIDEO PRODUCTION
The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
ex: Welcome to Revamp Digital
We all love learning new things. If brands find a way to make learning faster, quicker and fun, all the better!
In the top of the funnel, a lot of your target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives.
A relatively newer phenomenon but one that’s catching popularity fast are documentaries. Similar to educational videos, these teach your audience something real, valuable and new.
They act as a cross between brand films and educational videos, in a comprehensive, stylist and story-driven way.
For many brands, video starts here. It begins as a way to show a customer how to do something more efficiently.
These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”- and “hack”-themed queries in the search results.
Company Culture Videos
Show the human side of your company, connect on an emotional level with your viewers and let the personality of your company employees’ shine through a culture video.
You can include slice-of-life employee interviews, team-building days, pranks, birthday parties, your secret sauce, bloopers, and everything in between. There’s no formula for this one, but lots of room for creativity.
Testimonial videos can be a versatile tool: In addition to building trust and credibility, they can be used to showcase the features of your product.
Snap them during in-store events, at tradeshows, or after the release of your latest project.
Public Service Announcements have always been battling for user’s attention.
Designed to tug emotional strings, PSAs of today provide sharp, shareable content that targets hot-button issues in creative ways. Brands can make use of PSA’s to gain trust and create a positive image in the minds of their users.
At this point, your leads are generally looking for answers to any remaining questions they may have. You need to allay their fears and calm any last quibbles before purchase.
McDonald’s Canada provides a neat example on how to score on the FAQ game providing users with a wave of informative videos to their questions using an engaging microsite.
Your potential customers have another important question that needs answering: will you assist them even after they’ve purchased the product?
There’s one way to answer that with a yes, you will. It’s through instructional videos.
Today’s world is all about personalization. What brings people most happiness, is when brands provide a personal touch and make their audience feel special.
Personalized videos can benefit any step of the funnel, however let’s add them to the bottom to give your potential customers the final push to purchase.
Cadbury provides a neat example of how this can be implemented by sharing their customers’ personal tastes in chocolate – using Facebook photos and information from the social network.
Thank You Videos
Video marketing is effective even after your lead has made their way through the whole marketing tunnel.
At this unexpected stage, your audience might doubly appreciate your attention.