Before we get started, what exactly is a target audience?
Why finding the right target audience matters
Since it's hard to reach everyone at once, concentrating on a small group of key target customers will help you create an efficient marketing plan. It assists your business in developing a messaging plan that speaks directly to the kinds of consumers who are most likely to become clients. For instance, Google Ads let you target consumers based on their preferences.
Step 1: Age
What age range is your target customer?
18-24
25-34
35-44
45-54
55-64
65+
Step 2: Gender
What gender are most of your target audience?
Female? Male? Both?
Step 3: Location
Where do they live?
Are you targeting an entire country, just a state, or specific cities?
Step 4: Hobbies and Interests
What hobbies are they into? Are they home owners? High income earners? Do they also like the competitor's product or service? There's an infinite amount of interests and hobbies to go after.
Step 5 Market Landscape
Market landscape. Where do they "live" online.
Options are places such as Facebook, YouTube, Instagram, TikTok, Twitter, email, blog site, etc. If your target audience spends most of their time on TikTok, you wouldn't run ads on Facebook would you?
Examples
Streetwear fashion
age: 18-24, 25-34
gender: mostly male, some female
location: unlimited(;
hobbies/interests: other streetwear brands
market landscape: Instagram, TikTok, Twitter
Credit repair
age: 25-34, 35-44
gender: male and female
location: all across the US
hobbies/interests: non-home owners, Credit Karma, credit score, Experian, bad credit
market landscape: Facebook, Email
Catering
age: 25-34, 35-44
gender: mostly females, some male
location: cities surrounding your service area
hobbies/interests: wedding, event planning, business conference
market landscape: Facebook, Instagram, TikTok, Email
Hairstylist
age: all age ranges
gender: whichever one you want to provide service for
location: cities surrounding your service area
hobbies/interests: self-care, hair color, hair style, hair cuts
market landscape: Facebook, Email, TikTok, Instagram
Life insurance
age: 45-54, 55-64
gender: both
location: all across the US
hobbies/interests: Roth IRA, 401k, retirement, grandparents, grandchildren
market landscape: Facebook, Email
Timeshare
age: 45-54, 55-64
gender: mostly male, some female
location: rural areas, much different in look than the areas you're offering
hobbies/interests: vacation, family, big family, family vacation, Disney, Orlando, beaches, cabin, lodge, mountains
market landscape: Facebook, Email
I hope you find this read helpful and if you have any questions please do not hesitate to reach out. We'll find your target audience FOR YOU! Yes, that's right, we'll do all the work for you.