How to find your target audience in 5 steps (Examples Included)

Before we get started, what exactly is a target audience?





Why finding the right target audience matters

Since it's hard to reach everyone at once, concentrating on a small group of key target customers will help you create an efficient marketing plan. It assists your business in developing a messaging plan that speaks directly to the kinds of consumers who are most likely to become clients. For instance, Google Ads let you target consumers based on their preferences.


Step 1: Age



What age range is your target customer?

18-24

25-34

35-44

45-54

55-64

65+



Step 2: Gender

What gender are most of your target audience?

Female? Male? Both?



Step 3: Location

Where do they live?



Are you targeting an entire country, just a state, or specific cities?



Step 4: Hobbies and Interests

What hobbies are they into? Are they home owners? High income earners? Do they also like the competitor's product or service? There's an infinite amount of interests and hobbies to go after.



Step 5 Market Landscape

Market landscape. Where do they "live" online.



Options are places such as Facebook, YouTube, Instagram, TikTok, Twitter, email, blog site, etc. If your target audience spends most of their time on TikTok, you wouldn't run ads on Facebook would you?



Examples

Streetwear fashion

age: 18-24, 25-34

gender: mostly male, some female

location: unlimited(;

hobbies/interests: other streetwear brands

market landscape: Instagram, TikTok, Twitter


Credit repair

age: 25-34, 35-44

gender: male and female

location: all across the US

hobbies/interests: non-home owners, Credit Karma, credit score, Experian, bad credit

market landscape: Facebook, Email


Catering

age: 25-34, 35-44

gender: mostly females, some male

location: cities surrounding your service area

hobbies/interests: wedding, event planning, business conference

market landscape: Facebook, Instagram, TikTok, Email


Hairstylist

age: all age ranges

gender: whichever one you want to provide service for

location: cities surrounding your service area

hobbies/interests: self-care, hair color, hair style, hair cuts

market landscape: Facebook, Email, TikTok, Instagram


Life insurance

age: 45-54, 55-64

gender: both

location: all across the US

hobbies/interests: Roth IRA, 401k, retirement, grandparents, grandchildren

market landscape: Facebook, Email


Timeshare

age: 45-54, 55-64

gender: mostly male, some female

location: rural areas, much different in look than the areas you're offering

hobbies/interests: vacation, family, big family, family vacation, Disney, Orlando, beaches, cabin, lodge, mountains

market landscape: Facebook, Email



I hope you find this read helpful and if you have any questions please do not hesitate to reach out. We'll find your target audience FOR YOU! Yes, that's right, we'll do all the work for you.










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